Digital workplace analytics is new. It’s exciting. And it’s rapidly changing the way companies navigate the new era of work.
It’s the process of collecting, analysing and interpreting data from various sources within a company on one centralised platform. This can include data from Slack, Google Workspace, Microsoft 365 and other digital tools that employees use on a daily basis.
By analysing this data and combining it with employee feedback, companies can gain a deeper understanding of how work gets done in the digital workplace, identify patterns and trends, and make more informed data-driven decisions that accelerate growth.
But how do you build a business case to bring digital workplace analytics into your organisation?
No matter how revolutionary a new system or software may be, it’s unlikely that it’ll get funded unless you set out a clear and compelling business case to justify the additional spending and show how it aligns with your business’s overall goals.
This is especially true for investments in new disruptive technologies like Temporall, the digital workplace analytics platform.
With multiple projects and departments fighting over the same funds, it’s essential that you set out why digital workplace analytics will help you better understand your digital workplace and digital employee experience, drive growth and help your leadership team achieve the objectives they’re accountable for.
It’s only by doing this that you can swiftly embed digital workplace analytics within your organisation. This piece will outline the business outcomes you’ll need to cover in your business case.
Need to go back to basics before we continue?
Better understand your digital workplace
Do you ever feel like you don’t know what you don’t know?
That’s what we often hear from clients.
They know that something isn’t working in their new digital workplace and hybrid working setup. But due to poor analytics, siloed data and the loss of their ability to ‘walk the floor’, they can’t figure out what’s working and what needs to change.
Essentially, that’s why digital workplace analytics exists and this situational awareness forms the base of your business case that you can build upon.
With digital workplace analytics, leaders across all business functions can gain a foundational situational awareness to understand how everything is working right now, before moving forwards.
Companies can then use these insights to make informed decisions to improve productivity, boost collaboration and enhance the digital workplace experience, across a number of business critical areas
Work-life balance
By providing visibility into how employees are balancing their work and personal responsibilities, digital workplace analytics helps managers ensure that their teams are not overworked or burned out.
Why does this matter?
Studies have shown that an imbalance in work-life balance can lead to decreased productivity, burnout and high turnover rates which can cost companies an average of $22,000 to $55,000 per employee.
Silos and connection
Temporall’s digital workplace analytics platform delivers powerful insights into how employees are collaborating and communicating via the Networks analysis feature. This can help managers identify and break down silos, and foster a more connected and engaged workforce.
Why does this matter?
Studies have shown that a lack of connection and engagement among employees can lead to decreased productivity, high turnover rates and lower profit margins.
Meetings
Meetings have the potential to be draining and time-consuming if not used correctly across an evolving digital workplace. By providing insights into how meetings are organised and conducted, digital workplace analytics can help managers optimise the scheduling and structure of meetings to improve productivity and collaboration.
Why does this matter?
Studies have shown that ineffective meetings can cost companies an average of $37 billion per year.
Tooling usage
Digital workplace analytics brings leaders visibility on how employees are using the digital workplace tools and technologies provided by your company, to help them identify areas where additional training or support is needed, and improve the overall effectiveness of the company’s digital stack.
Why does this matter?
Studies have shown that a lack of proper tooling and technology can lead to decreased productivity and high turnover rates.
Digital employee experience (DEX)
The employee experience is inherently tied to productivity, employee satisfaction and retention. Today, this employee experience now lives in the digital workplace tools that your company uses every day.
Digital workplace analytics allows leaders to discover fresh opportunities to improve their digital workplace and enable teams to drive greater growth with the right technology and practices – wherever and whenever they work.
Why does this matter?
Studies show that organisations with high levels of digital employee experience see a 19% increase in job performance and a 16% decrease in voluntary turnover.
