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The DAU/MAU Trap: Why It’s Time to Rethink “Active” in the Workplace
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Daily Active Users (DAU) and Monthly Active Users (MAU). These metrics have long been the go-to measures of success for workplace tools. But in the era of AI and hybrid work, are they still relevant? We at Temporall say it may be time for a rethink.

Here’s why:

  • Obsolete Definition of “Active”: Simply logging in or opening an application doesn’t equate to meaningful engagement or productivity. A user might be “active” by these metrics, but are they actually using the tools effectively? Are they leveraging new features? Are they achieving their work goals?

  • Surface-Level Insights: DAU/MAU provides a superficial view of user behavior. It fails to capture the nuances of how employees are actually working, collaborating, and adopting new technologies like AI.

  • Missed Opportunities: Relying solely on DAU/MAU can mask underlying issues, such as low adoption of key features, inefficient workflows, or a lack of user engagement. This leads to missed opportunities for optimization and improvement.

Measure Active Adoption not Basic Usage

At Temporall, we believe in measuring what truly matters. That’s why we focus on Active Adoption. This metric goes beyond simple logins to assess how effectively users are adopting and utilizing the full capabilities of their workplace tools.

Here’s how Temporall helps:

  • Deep Dive into Usage: We analyze user activity across all applications, revealing how employees are leveraging workplace tools, connecting with their colleagues and other teams, and integrating new technologies like AI-Assistants.
  • Identify Adoption Barriers: Pinpoint areas where users are struggling with adoption and provide targeted training and support to maximize the value of your technology investments.
  • Measure Productivity Impact: Go beyond engagement metrics and quantify the actual impact of different levels of active adoption of technology on work productivity, connection, and business outcomes.
  • Drive Data-Driven Decisions: Empower your organization with the insights needed to optimize existing workplace tools, drive new levels of active adoption and productivity, and know where and how to support users with targeted change initiatives.

It's Time for a Change

The traditional DAU/MAU model is no longer sufficient in today’s dynamic workplace. Organizations need a more nuanced and comprehensive understanding of how their employees are using technology to achieve their goals.

Temporall is here to help companies break free from the DAU/MAU trap and embrace a data-driven approach to workplace optimization. Contact us today to learn more and start your journey towards a more productive and efficient future.

Contact us today to learn how Temporall can help you achieve your goals.

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Contact Temporall for a personalized demo and see how we transform your Workplace data into actionable productivity gains.

Companies we help

Book a 30 minute Demo

Get the Insights you Need:

Contact Temporall for a personalized demo and see how we transform your Workplace data into actionable productivity gains.

Companies we help